Marketing Information

Are Keywords Destroying the Flow of Your SEO Copy?


With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.

When a Web site is created with the intent of having it ranked highly, one thing often happens. The focus gets placed solely on the optimization and is taken almost completely away from the visitor. This leaves your site in a dangerous state of unbalance. Let's take a look at some examples.


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Monterey Gourmet Foods Appoints Food Marketing Expert Tammy G ...
CNNMoney.com - 14 hours ago
As an expert in branding and consumer marketing she has led the marketing for major brands including Miller Lite®, Ortho®, RoundUp®, Enfamil®, Boost®, ...


Marketing Executive Kathy Humen Joins FaceTime as Senior Account ...
MSNBC - 11 hours ago
5, 2009 (GLOBE NEWSWIRE) -- FaceTime Strategy, a full service interactive marketing agency, is proud to announce that Kathy Humen has joined its management ...


KDPaine & Partners Expands, Adds Research, Sales and Marketing Staff
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In September, Angela Olesen was named Vice President of Sales & Marketing. Ms. Olesen has over 15 years of experience building and executing profitable ...


Schipul - The Web Marketing Company to Expand Headquarters in West ...
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Natural Health Trends Appoints New Senior Vice President of ...
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(NASDAQ: BHIP)announced today that Linda Lucas Padilla has joined the Company as SeniorVice President of Marketing. In this newly created role, ...


Fans earn icing call against Wings
DetNews.com, MI - 20 hours ago
"They are going to set a new standard for marketing in the National Hockey League," Wings coach Mike Babcock said of the Blackhawks. ...


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Snow Leopard Is An Endangered Species
eWeek,  NY - 55 minutes ago
Apple has made a strategic error by not getting in front of Microsoft, which is ramping up anti-Mac marketing and building some excitement about Windows 7. ...
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BrightTALK Hosts Marketing Automation Summit
International Business Times, NY - 6 hours ago
This online webcast summit will provide marketers with tips and techniquesto optimize their marketing programs by utilizing the latest marketingautomation ...
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Subaru's Secret: Clever Marketing
U.S. News & World Report, DC - Jan 5, 2009
As Marketing Daily points out, it's a "mid-market brand with a limited vehicle portfolio and marketing clout. Considering its budget, which is less than ...


Interactive Marketing Firm ClickSquared Raises $11 Million
Digital Media Wire, CA - 7 hours ago
ClickSquared, a developer of interactive marketing services, has raised $11 million in its second round of venture capital, which was led by JMI Equity, ...
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