| |
| |
|
Marketing Information |
|
|
|
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material. You begin with a fancy graphic, your company logo, a slogan, and perhaps a special offer. However, more needs to be included in your sales copy to actually get your customers to buy. You need to include some your product's features. But, more importantly, you have to list the benefits of your product or service. Let's begin with your product or service's features. These can include the price, colour, options, or availability. Your customer will need to know some of these features to determine if what you have to offer is what they want to buy. But, it's the benefits of your product or service that may be the deciding factor in whether they buy from you as opposed to from your competition. Benefits are advantages your customer gets from the purchase of your product or service. What does it offer the buyer that will be advantageous to them; that will fill a need; that will make their life easier; or that will solve a problem? Acquiring new customers from your advertisement or marketing material will be more likely to happen if you show them the benefits they will receive from the purchase of your product or service. Show them "what's in it for them". Let's look at Webster's Dictionary's definition of a feature and a benefit (in the context of a business' product or service): Feature: noun: a prominent part or characteristic; the structure, form, or appearance. Benefit: adjective: receiving or entitling one to receive an advantage; help; useful aid. Incorporating your product's benefits with its features will help to get your customer excited about your product and how it will fill a need or solve a problem. Keep your customer and their wants and desires in mind when producing sales copy and you will have tremendous success. For an example of how to turn your product or service's features into benefits, let's look at one of our particular services. Product/Service: Virtual Word Processing Feature: Over 15 years of experience in both the corporate and small business sectors.
Feature: Competitive pricing
Feature: Globally available
For every feature of your product or service, you need to show that there is an advantage to your clients? something that will make their life easier. To briefly sum things up, there are two basic rules when putting together sales copy: 1. Establish a need. (Do some research and find out what your clients have to have.)
Don't ever forget that your potential customer wants to know what's in it for them. So, outline your product or service's features in your sales copy or marketing material but, more importantly, reel them in by associating the benefits. About The Author Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website.
MORE RESOURCES: Warning: set_time_limit() [function.set-time-limit]: Cannot set time limit in safe mode in /srv/www/vhosts/testmagazine.com/httpdocs/inc/rss.inc on line 8
Marketing - Google News |
|
|
|
RELATED ARTICLES
What Our CAT Taught Me About Marketing! Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer. How to Put the Profit Producing Power of Couponing to Work for You Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. Uncover Your Hidden Markets Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments. The Greatest Business Tips are FREE The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips are well received and they are getting their name associated with "the answers are out there". Is CRM Technology Living Up To the Hype? Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. 21 Ways To Expand Your Subscriber List Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic -- takes persistence, and commitment. Not to mention time and letting go of the frustruation of it all. Knock, knock. Whos There? Your Target Market, Are You Listening? Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times frustrating to cope with at the time. Is this occurring in your marketing? Oops, no one wants to think of their business as turning a deaf ear to their market. Ten Deadly Proposal Preparation Pitfalls Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf by their noses, but apparently there are many scumbags who practise this dishonest technique knowingly, and some innocent folks who believe this is normal and have fallen into the trap. E-commerce : The Bottom of Pyramid Approach For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to 'not so rich' and 'not at all rich' people. Supply And Demand And Marketing According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but they don't understand advertising is focused on demand. Just because we have an available ad doesn't mean we have to sell it. Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. CRM Star Wars: When Marketing is from Venus and IT is from Mars Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels. Are Corporate Awards and Corporate Gifts Beneficial for Your Business? With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate awards and gifts offer many benefits to enhance performance. Nine Must-Do Positioning Steps Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. Build Lifelong Networks With Your Own Barter Group I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Educating Your Customers One of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers. Twelve Places to Buy a Mailing List ©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. Who is Your Perfect Client When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. 5 Steps To Help Fail-Proof Your Growing Service Business Business startup and failure rates are scary.. Mastering the ABCDs of Small Business Marketing & Selling I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you're selling, but I still see the flow for virtually every small business.
|
|
home | site map SEO Request | Wing Chun | Home Business Help | Klick Marketing Resources | Recommendation for Internet Business |
© 2006 GetWebMarketing.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |
