| |
| |
|
Marketing Information |
|
|
|
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . . Namely, to learn something or to buy something! The trick, for a salesperson, is to find out what it is they're looking for and get it into their hands. Niche marketing narrows down the whole process of supply and demand. It enables you to pinpoint the products or services that are most sought after, and concentrate on those. This is helpful because most people who come to the Internet are searching for a specific item or piece of information, and they don't want to invest in a whole lot of time and expense having to wade through stuff they aren't interested in or want. It gives an eBook marketer the ability to produce informational products much faster than in a more generalized market because he or she is focusing on one issue and so is not required to include all the details of how one arrives at the particular question. For example, take the idea of "niche marketing" itself. When one proceeds to write about it, it's already a given fact that most people who want to know what it is or how it's done do not need to know everything there is to know about Internet Marketing as a whole. The given is that, if they are curious about niche marketing, they most probably have already looked into the more generalized category and don't need to get into it again. All one has to do then, when explaining niching, is to use references to the general category if need be. So it becomes a much simpler process of writing about the specific area of Internet Marketing called Niche Marketing. Simpler usually means faster, faster means more production and a greater ability to get product out as the demands and trends change! Niching also opens the playing field wide, because it allows a marketer to niche his or her niche down even more specifically into smaller and smaller niches. Now, under normal circumstances, this might be considered marketing suicide, because the smaller and more focused the topic, the less the odds of finding a large grouping of people wanting to know it. But for your average Nicher, it's a gold mine! Using the same example above, one could get into smaller niches a couple of ways: Suppose you wrote a book called " How to Niche Market" and it became a hit. Your next book could be called "How to Niche Market Using Informational Materials", or "How to Niche Market Computers", or anything along those lines. All you'd need to do is change some of the content of your original book, get more specific in your focus on the announced topic and you're done! Or . . . You could approach niche-niching like some of the big name companies do! Remember One A Day vitamins? Go to the drug store and check them out now! You won't just find the single "one time a day" vitamins that you may have taken as a child, rather you'll find a whole array of One A Day vitamins sitting side by side on the shelf. There are One A Day vitamins for kids, for sports, for seniors, for expectant mothers, for stress, etc. And they're not the only company doing Niche Marketing either! Take companies like Parker Brothers who produce games like Monopoly. How many "editions" of the same game have you seen? That's Niche Marketing at it's best! So why not "How to Niche Market ~ Newbies Edition", or "How to Niche Market ~ Author's Edition"? As was mentioned at the beginning of this article, the possibilities are endless! A Niche Marketer could spend years producing "edition" versions of a single eBook, pumping out one a month or even a week, and still have fresh material that would be appealing to someone. If you understand that you don't have to sell your stuff to everyone to make a good living at marketing, but rather know how to hit your specific target groups over and over again, then you should perhaps consider strongly about getting into Niche Marketing! About The Author Ken Nadreau is the author of the new book, "Get Niche Quick!!!", and has helped thousands of people find a more rewarding future through his consulting and motivational work. He has successfully started and ran more than twenty businesses, for himself and for others, both online and off.
MORE RESOURCES: Warning: set_time_limit() [function.set-time-limit]: Cannot set time limit in safe mode in /srv/www/vhosts/testmagazine.com/httpdocs/inc/rss.inc on line 8
Marketing - Google News |
|
|
|
RELATED ARTICLES
Communication Breakdown - Dont Let It Happen To You Do you have Communication breakdown?How are you communicating with your contacts?We need:Contacts we can send emails to regarding our businessopportunities.Contacts we can build up a good working relationship with,similar interests as far as business opportunities go. A Forgotten Marketing Tool - The Postcard The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. Are You Ready To Research Your Market? Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others. Most Wanted Response... How To Make It Work "When I walked into the grocery store last Saturday, I was just 'browsing.' But. B2B Marketing - Why it Should be Subtle Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning. Benefits of Developing & Maintaining a Database A database is more than a simple list of names and addresses. What turns a list into a database is the additional information, coupled with your ability to select names from or report on the list using any combination of data elements. 9 Highly Effective Marketing Tips Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast.Tip 1:Look for some low-cost ways you can enhance the perceived value of your product or service. The Added Effectiveness of Promotional Products in Your Marketing Plan Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. Why You Buy Behavioral economics is a new science that sheds light on some of our most important decisions. It is the study of how and why people make money-related choices. Marketing the Government for Profit Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year. Marketing Through Associations ©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in direct marketing and thinking about putting a mailing together, here's something a little different: take a look at marketing through associations. Three Simple Ideas That Increase Profit? FAST! Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse. Build A Successful Business By Staying Connected Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. Writing Sales Letters That Sell The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site. Are You Attracting or Repelling Prospects? There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing. Discovering The Benefits That Hook Your Prospect Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features. Maximize Your Lead Generation Efforts by Recycling Your Leads The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team. How to Save Time and Achieve More by Creating High-Leverage Marketing Assets The single biggest, non-renewable asset you have is your time. There are only three things you can do with it: waste it, sell it, or invest it. Eight No Cost Ways to Market Your Business Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. Painless Marketing for People Who Hate to Market Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not.
|
|
home | site map SEO Request | Wing Chun | Home Business Help | Klick Marketing Resources | Recommendation for Internet Business |
© 2006 GetWebMarketing.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |
