| |
| |
|
Marketing Information |
|
|
|
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that I've met once or twice but haven't seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn't thought about her in months, she mentioned that she'd received a postcard from me for the past two quarters - and that's why she instantly thought of my services when her client voiced his need. Although it wasn't really magic, it sure felt like it. That's the magic of keep-in-touch marketing - people remember you and feel like they know you, and eventually, they often give you business or refer others to you. Want to develop some "keep-in-touch magic" of your own? It's easy. You've probably got a number of names in your contact database, but when was the last time they heard from you? If you're like many business owners or marketers, you spend more time looking for new business than keeping in touch with your current and former clients. But nurturing the relationships you already have is crucial to growing a successful business. And finding a way to keep in touch with those contacts on a regular basis is integral for keeping yourself and your business on their minds. Many of the best methods of "keep-in-touch marketing" involve writing - and that may be why lots of businesspeople don't do it! But writing doesn't have to be a chore; just keep in mind that the point is simply to keep in touch, not necessarily to make an immediate sale. If you approach keep-in-touch marketing as just that, a method of staying in contact with friends and associates, you'll take the pressure off yourself to craft the perfect sales pitch. And there are a number of methods for keeping in touch, so you can choose the ones that work best for you and your business. Here are a few to think about: Postcards. As in the example mentioned above, simple postcards can do the trick without investing much time or money. Use them to communicate upcoming sales, new products, or simply to remind people of your services and the value you can offer. Thank-you notes. More personal and less regular than other forms of keep-in-touch marketing, the old-fashioned thank-you note can work wonders for your business. I once heard the owner of a successful travel agency say she writes at least one thank-you note every day, and people always remember, often saving her notes for years. Send personal thank-you notes when someone takes you to lunch, gives you a referral, or provides a service that helps you do your job better. Be creative - there are numerous reasons to thank people. You can do the same with congratulations notes. Newsletters. Electronic newsletters or print newsletters are perfect vehicles for keeping in touch with your clients and prospects. You can use them to provide useful information, industry news and tips, and build an ongoing rapport with your readers at the same time. Miscellaneous Mailers. Mailers can include anything from an announcement of an upcoming sale to a holiday greeting. A local company that designs diamond link bracelets sends reminders just before Valentine's Day, Mother's Day and other special occasions to those who have bought starter bracelets from them. The clients are reminded of a great gift for the upcoming occasion, and the jewelry company usually gets a lot of business. Whatever method you use for keeping in touch, keep in mind that your main idea is just to remind people that you're still around and that you have value to offer. Of course, it's always important to write correctly and creatively, and to provide your contacts with useful information, but for these projects your main purpose is simply to keep in touch. Get started, and experience some "magic" of your own! Nancy Jackson creates powerful marketing communications for companies of all sizes. For tips on better writing and communications, subscribe to her FREE newsletter, "Marketing Tips from The WriteShop," at: http://www.writeshoponline.com.
MORE RESOURCES: Warning: set_time_limit() [function.set-time-limit]: Cannot set time limit in safe mode in /srv/www/vhosts/testmagazine.com/httpdocs/inc/rss.inc on line 8
Marketing - Google News |
|
|
|
RELATED ARTICLES
Deceptive Marketing and Procrastination Procrastination is every marketers worst nightmare.This applies on three fronts. Client Attraction Technique #3: Study the Competition! One very powerful and cost-effective marketing strategy is to study the competition. This is an important exercise, as essentially it allows you to find out as much as possible about the opposition - how best they operate, what they lack and then how to capitalise on it!Study the Competition OfflineStart by reviewing the Yellow Pages, the Thomson Local or even go online to determine what you're up against locally (and if applicable nationally). Getting Your Marketing Message Across with CD Business Cards CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. The Apprentice: 5 Lessons in Marketing Donald Trump's hit reality show, The Apprentice is a godsend for marketers around the world.Why?Because all of the tasks that the prospective apprentice's go through each week and each season involves some sort of marketing skills. Discovering The Benefits That Hook Your Prospect Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features. Referrals - How to Get Them Referrals are an extension of Networking. If people like youand like the sound of your product or service, thenthere's a good chance they'll tell other people aboutyou. Six Essential Principles for Marketing to Women Business Owners Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles. Small Business Marketing; Abstract Philosophical Discussion Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. Thinking About More Business What does an old Russian joke have to do with getting new business? Did you increase your business in the past 12 months? Don't discriminate between more new clients or old clients spending more money--count the increase either way. If you didn't, you really should be asking yourself why not. Unique Gift Items - 3 Creative Ideas With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. 7 Cheap & Easy Ways To Get Prospects Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Making Networking Work Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Selling To Your Affiliates While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. Business Marketing Strategy The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.Strategy comes from a Greek word "stratagein" meaning "to be a general". Creative Emulation In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. Non Products Exist in this World "Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. Find the Goldmine Within Your Business Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of them? No - definitely not. Global Market in the Cyber world-Go and Get It ! With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture their entrepreneurship and realize their dreams of self-employment. Five Deadly Small Business Marketing Mistakes Here are some marketing mistakes that take a heavy toll on smallbusinesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses. Digital Printing vs. Press Printing - A Comparison Guide When it comes time to print your brand identity materials, there's one overarching question for you to consider - whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.
|
|
home | site map SEO Request | Wing Chun | Home Business Help | Klick Marketing Resources | Recommendation for Internet Business |
© 2006 GetWebMarketing.com - All Rights reserved. - GetWeb Media Webdesign Muenchen |
