Marketing Information

Marketing Information

Putting Your Website to Work


Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses.

Professional Marketing


Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the general public.

The Most Important Marketing Principles of All Time


As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day.

How To Bond With Customers So That They Stay With You Longer


How many of your customers are loyal customers? More importantly do you know why they are loyal customers?Customer loyalty has been a buzz term in marketing for some time and with good reason. Estimates suggest it can cost 5 times as much to get a new customer as it does to keep an existing one.

Develop Your Curiosity And Increase Profits


If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot.

The REAL Key To Successfully Marketing Any Product!


The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.

Communicating Our Attitude


The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either.

A Common - Yet Easily Avoidable - Marketing Mistake


December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.

Secret of Strategy - Part 1


A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy.

Secret of Strategy - Part 2


How to Create Strategies That Work In Today's Markets.Of course you've heard that when you do what you've always done, you'll likely get what you've always got.

New Years Planning Critical Success Factors


New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time.

Reverse The Risk And Boost Your Profits


As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the businesstransactions, and your customers none.

Misrepresentation - Through Silence!


We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've discussed in the past -when people are confronted with bizarre, freak circumstancesthey had never planned for, and then face agonizing choicesregarding how to react - I'm now talking about cases wherepeople willfully and proactively steer events in a certaindirection.

How To Create Urgency So People Buy Now


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Network Marketing Is Definitely A Relationship Business


Heavily branded websites like amazon.com are household names andcarry an implied trust with visitors.

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Arke Systems Sponsors Atlanta Integrated Marketing Summit
MarketWatch - 16 hours ago
The half-day summit drew a crowd of over 500 professionals in the marketing, advertising, publicity, promotion, public relations and allied creative ...


How to Use Social Networking Sites for Marketing and PR
New York Times, United States - 11 hours ago
Learning how to use them wisely for marketing can increase your business profile. AllBusiness.com is a business Web site that provides information and ...
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Web Marketing That Hopes to Learn What Attracts a Click
New York Times, United States - 6 hours ago
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MarketWatch - 17 hours ago
She was responsible for overall profit delivery, strategic positioning, long term vision, and marketing execution for these product lines. ...


The First Book About Marketing Resource Management
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Authors Romek Jansen and Frans Riemersma (MRMLOGIQ) explain in clear wording and through many illustrations how marketing departments can operate more ...


Ifbyphone Names Industry Veteran Todd Curry Vice President of ...
MarketWatch - 19 hours ago
Curry was previously the co-founder and president of e-marketing consultancy Ascenda Partners, LLC. Ifbyphone founder and CEO Irv Shapiro said: "Since Todd ...


International Business Times

Convio Names Sara Spivey Chief Marketing Officer
MarketWatch - 22 hours ago
"Sara is a proven leader with a track record of success in brand development, creative product marketing and strategic business development," said Gene ...
Convio creates new strategic position and promotes Fred Waugh Bizjournals.com
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Sagefrog Survey Shows More Companies Are Outsourcing Their ...
International Business Times, NY - 16 hours ago
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Bales Worldwide Boosts Sales by Five Percent using Neolane Cross ...
MarketWatch - Dec 2, 2008
Enterprise marketing software provider Neolane today revealed that its customer Bales Worldwide, a tour operator, has increased sales by some five percent ...
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mDialog Welcomes Paul Vogelzang as Chief Marketing Officer
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Paul Vogelzang, a web 2.0 marketer and digital influencer, has joined mDialog as chief marketing officer. -- mDialog is a company committed to delivering ...

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