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Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget Just because you have to stretch your marketing dollars doesn't mean their effectiveness will decrease. The easiest marketing solution is often to simply throw money at a problem. Up Your Income Next Week: 13 Ways to Have a Sale Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. The First Rule of CRM for Financial Services Things have to change. Cross selling is not going to happen simply by installing new CRM technology. Writing Guarantees that Sell "This offer is good but can you guarantee it."Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer. New Years Planning Critical Success Factors New Year's is a good time for strategic planning or re-planning your business. 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